Dada

Dada

The Dada movement or the Dadaism was an art movement in the avant-garde in the 20th Century. The word, ''Dada,'' was chosen by slipping a piece of paper into a French dictionary, were it was directly on a the word, ''Dada,'' which meant a child's toy or a hobbyhorse.

Dada was held after the World War 1. A group of artists and writers used public forum to use it in a certain manner which they thought it was sensless such as nationalism, rationalism and materialism. The photo below show an example.

These people called themselves as non-artists. The Dada art is whimsical, colourful, sarcastic and silly as the artists create their art in a certain way which is rather unique such as they grab a toilet seat and attach it to the wall and then write on it.

Dada consisted of avant-garde painters, poets and filmmakers. It was influenced by Expressionism and Futurism.

Dada effected graphic design through typography and photo montage. The Dadaists used to cut, rearrange, alternate and displace the type and images. This technique led to photo manipulation which then led to Photoshop. They used to incorporate images with typography and using white space, layouts and line spacing.

Dada was considered to be a non-art movement but unwillingly became an art movement. The Dadaists attempted to break the tradition of art aesthetics, and rationality. They used to find objects and materials and combine them like collage.
Considering that Dada was not an art, their designs of the book layouts, covers and illustrations were very artistic.

 

In the Dada layouts, functionality was not inserted but they used different typefaces. They tried to break the rules in typography by using block letters. Coloured papers were also used. Some Dada artists such as: Kurt Schwitters, Hannah Höch, Georg Grösz, John Heartfield, Raoul Hausmann and Max Ernst developed a unique method for a powerful socio-political issues.

The first issue was in July,1917. It contains avant-garde contributions through Europe.

This poster is done by Marcel Duchamp. It was controversial as it was offending the Mona Lisa by the abbreviations that spell L.H.O.O.Q which is in French, also a pair of moustache and goatee were added on the Mona Lisa.

Bibliography:

Dada Movement, Artists and Major Works | The Art Story. 2014. Dada Movement, Artists and Major Works | The Art Story. [ONLINE] Available at: http://www.theartstory.org/movement-dada.htm. [Accessed 25 November 2014].

Modernism - Dadas influence on Graphic Design by Daniel Coleman on Prezi. 2014. Modernism - Dadas influence on Graphic Design by Daniel Coleman on Prezi. [ONLINE] Available at: https://prezi.com/1rnjhmrcraju/modernism-dadas-influence-on-graphic-design/. [Accessed 01 December 2014].

Dada : Design Is History. 2014. Dada : Design Is History. [ONLINE] Available at: http://www.designishistory.com/1850/dada/. [Accessed 01 December 2014].

A History of Graphic Design: Chapter 45; Dadaism; The meeting point of all contradictions. 2014. A History of Graphic Design: Chapter 45; Dadaism; The meeting point of all contradictions. [ONLINE] Available at: http://guity-novin.blogspot.com/2011/08/chapter-44-dadaism-meeting-point-of-all.html. [Accessed 02 December 2014].