International Typography

International Typography

 

The International Typographic Style is also known as The Swiss Style. It is developed in Switzerland in 1950. Some of its characteristics are: cleanliness, readability, objectivity, use of sans serif, use of grids, asymmetric layouts and ragged right text.

 

 

This poster has a use of mathematical grid, it has sans serif typeface, such as Helvetica, it's black and white photography and it's simple overall, clear, structured and objective.

 

 

An example of a typeface is: Akzidenz-Grotesk, it is sans serif and it was released in 1896. It was the first sans serif typeface that was often used later on in neo-grotesque typefaces.

 

 

 

 

 

 

 

 

Müller-Brockman

 

Muller Brockman was a Swiss graphic designer and a teacher. He used to study architecture, design and history of art in Zurich. In 1936 he opened his studio on graphic design and photography. He produced: The Graphic Artist and his Design Problems", "Grid Systems in Graphic Design" , the publications "History of the Poster" and "A History of Visual Communication". He used a lot simple designs and clean typography.

 

 

 

 

 

 

The journal of visual communication, was published in 1944, by Walter Herdeg. It consists of communication on design, photography, reports, advertising, logos, posters, book design, packaging, identity, brochures and other type of design that is associated with graphics.

 

It is a European influence. Some other Graphics magazines include:  Graphis Annual Reports Annual, Graphis Poster Annual, Graphis Design Annual, Graphis Advertising Annual, Graphis Photography Annual.

Some other important artists were: Max Bill, Emil Ruder and Armin Hofmann.

The Helvetica was developed in 1957 in Switzerland by Max Miedinger and Eduard Hoffmann. It is a sans serif typeface together with Akzidenz-Grotesk. The aim was to create a neutral typeface that shown clarity and could be widely used. It is simple and not complicated, on purpose so that it would be legible.

For Swiss designers, removing some useless elements makes it look much better. Instead of adding more to it, they remove stuff to make it look perfect. The use of the grid is very important for the Swiss designers, it helps them to insert information where it should be.

The Swiss style should be more focused on giving out data rather than the visual aspect. Minimal design should be chosen for this style so that it would be easier to read and understand. When the font size gets bigger, it means that it has more importance than the others.

References:

 

 :: The International Typographic Style Timeline :: .. . 2015. .. :: The International Typographic Style Timeline :: .. . [ONLINE] Available at: http://smearedblackink.com/swiss_style_timeline/. [Accessed 18 January 2015].

What is Swiss Style Typography?. 2015. What is Swiss Style Typography?. [ONLINE] Available at: http://www.1stwebdesigner.com/swiss-style-typography/. [Accessed 23 January 2015].