Semiotics/Wolfgang Weingart

Semiotics

 



Semiotics means the study of signs and symbols. It is applied to linguistics but it's equally important with visual language. It refers to: buildings, interiors and products tat have been designed to mean something and to have a value.

 

 

We can find these semiotics in our lives too such as icon which is a clear representation of the object itself for example photo drawings, another thing is index which is indicating something and symbols that have no resemblance to the real object.

                                                         

                                                           

 

 

 

 

 

 

 

 

 

 

 

 

A sign should have both the signifier and the signified. Communication must always have a meaning otherwise it would be useless and misunderstood.
 

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Wolfgang Weingart

 

 

 

Weingart is mostly knowned for his typographic explorations. He taught typography at the Schule für Gestaltung Basel. In 1958, he studied in applied art and design at Merz Academy in Stuttgart.


 Swiss inspirations was clearly seen on the business cards, as Swiss design was invading at that time.  

 

He influenced the international development of typography. He was also an instructor of typography.

He combines graphical and typography elements. His typographic elements spread into different eras of typesetting technology: letterpress, phototypesetting and the computer.  

 

 

 In 2000, Weingart published a monologue titled, ''M way to typography, a remarkable object of design in itself.

References:

 

Semiotics for Beginners: Signs. 2015. Semiotics for Beginners: Signs. [ONLINE] Available at: http://visual-memory.co.uk/daniel/Documents/S4B/sem02.html. [Accessed 29 January 2015].

 

AIGA | Wolfgang Weingart . 2015. AIGA | Wolfgang Weingart . [ONLINE] Available at: http://www.aiga.org/medalist-wolfgang-weingart/. [Accessed 15 January 2015].

Keith Tam: Wolfgang Weingart's typographic landscape. 2015. Keith Tam: Wolfgang Weingart's typographic landscape. [ONLINE] Available at: http://keithtam.net/writings/ww/ww.html. [Accessed 30 January 2015].

Explaining Semiotics - Infographic on Behance. 2015. Explaining Semiotics - Infographic on Behance. [ONLINE] Available at: https://www.behance.net/gallery/9474813/Explaining-Semiotics-Infographic. [Accessed 30 January 2015].